I am back to blogging! Finally!! And, I have to say, I'm pretty excited about it. Every other Friday or so I will have a blog post discussing anything I may have encountered during the week. This week I want to talk able what I've been doing for the past few months...
Making a Decision
I've been on the fence about whether to make my photography a business. Do I want to take myself that seriously? Do I genuinely care enough to pursue and make photography my career? How will my (our family's) life benefit from building a business? These are all questions I was asking myself at the end of last year. Then, something really amazing happened and that's when I made choices.
***(I will elude to "something amazing" or "huge goals" for awhile. Actually, for another two years or so. It's a lofty idea we have and we want to make sure it'd feasible first before we make the announcement. But, it has been, singularly, the reason I decided to build this business. It will be life changing for my family and it is something that we discuss and plan almost daily. And, contrary to popular belief, this was not originally my idea. I did encourage it though.)
Branding and Logo
Once I knew I wanted to become a photographer/entrepreneur (on some level), I began looking into how I wanted to represent myself. What could I use to personify myself? To identify who I am and what I represent. I did collages, creative worksheets, and other fabulous hands on stuff that helped me reach my final concept. (This creative process was all thanks to two books by Jennifer Lee based on right-brain thinking. Oh! And PoscoCreative - see the link under my logo). That's when I decided on the logo you see the the left.
Symbolically, a dandelion has many meanings. The one that struck me most was... Intelligence, especially in an emotional and spiritual sense.
Emotions are tough. I actually realized that when I noticed my son had a hard time dealing with the emotion of frustration. It was tough for him to understand it and how to deal with it. I remembered this while putting together my business plan and I found that it linked up so perfectly with the rest of my message. I want my business, and me, to stand for something that is intellectually compassionate.
I want to produce technically and artistically sound material, all while encouraging the idea of self. Love yourself.
Building a Business Plan
Using The Right Way Business Plan, I was able to creatively answer the same questions I was asked when I planned my business the left brain way. The difference is, I understood the plan and absorbed more when I was able to visualize what I really wanted. I used my hands, and glue, and magazines, and paint... and I created my business. I do have a formal business plan for those who care to see it, but I'm not looking for loans, so it really doesn't matter. What matters is I planned a business. That's pretty huge for me.
So, What Now?
This has been an awesome learning experience for me! And, it has been a lot of work so far. But, I have a feeling that the hard part is just beginning. Execution of this most fabulous plan and the success of it are in my hands. I have some pretty hefty goals for the future and they rely on me producing a profitable business.